Chad serves as Crunch’s Chief Marketing Officer and leads the brand’s marketing and communications efforts for all locations globally, focusing on strategically growing the company’s brand presence and member base while driving marketing innovation and brand loyalty. Chad previously held the title of Executive Vice President of Marketing and Branding at Crunch. Before joining Crunch, Chad served as Chief Marketing Officer for Elizabeth Arden Red Door Spas; Executive Marketing Advisor of Blink Fitness; Vice President of Global Marketing Strategy & Planning for Walt Disney Parks and Resorts; Vice President, Global Marketing for Disneyland Resort; Senior Vice President of Marketing, Sheraton Hotels & Resorts for Starwood Hotels & Resorts; and Senior Vice President Brand Management for Marriott International.
Cody Wayne Burkhart works at the intersection of engineering, neuroscience, and human performance. He spent nearly two decades at NASA’s Johnson Space Center, supporting astronaut readiness and leading projects including the Advanced Resistive Exercise Device and the KRAKN analytics system aboard the International Space Station. He also served as chief of the HumanWorks Lab, where he brought together sensing, simulation, and biomechanics to study how people perform in demanding environments. Trained in aerospace and mechanical engineering at the University of Colorado Boulder, with a master’s in Neuroscience & Behavior from the University of Houston–Clear Lake, his work has extended beyond space into collaborations with special operations units, professional athletes, and performance-focused teams. He is a co-founder of Anthropy Partners and continues to work across government, research, and industry, focused on how we expand human capability in a world increasingly shaped by advanced technology—without losing the human in the process. At the center of that work is a long-view belief that the tools we build should help future generations, including his own children, become more capable, adaptive, and deeply human.
Dr. Jeffrey Bland is a globally recognized thought leader who has spent more than four decades advancing the science of human health. Widely regarded as a pioneer of Functional Medicine, Dr. Bland has championed a systems-biology approach to care grounded in personalized, research-driven lifestyle interventions. His work led to the creation of both the Personalized Lifestyle Medicine Institute (PLMI) and the Institute for Functional Medicine (IFM), now the global leader in Functional Medicine education.
Dr. Bland began his career as a Professor of Biochemistry at the University of Puget Sound. In the early 1980s, he was selected by two-time Nobel Laureate Dr. Linus Pauling to serve as Director of Nutritional Research at the Linus Pauling Institute of Science and Medicine—an experience that shaped his lifelong focus on science-based nutrition and preventive health.
An author of best-selling books and more than 120 peer-reviewed publications, Dr. Bland continues to mentor industry leaders and speak globally. Through Big Bold Health, he now focuses on immuno-rejuvenation, regenerative agriculture, and advancing immune resilience at both individual and global levels.
Dr. Hagen (B.S., M.S., Ph.D. in Chemical and Materials Engineering) has over two decades of experience in biosensors and 15 years in human performance research across the Air Force Research Laboratory, West Virginia University, and The Ohio State University. His work focuses on optimizing performance in athletes, military personnel, clinical populations, and the general public through integrated physiological monitoring, advanced data analytics, and recovery and augmentation strategies.
He serves as Faculty Director of the Human Performance Collaborative (HPC) at The Ohio State University, where he leads research in Sport and Tactical Performance Science and Recovery Science. His teams conduct both laboratory and field-based studies using multimodal data, including heart rate, HRV, sleep, biomarkers, biomechanics, cognitive testing, and aerobic/anaerobic performance assessments. Through rigorous study design and innovative analytics, HPC translates complex data into actionable insights to enhance health, readiness, and performance.
Dr. Hagen’s mission is to advance and operationalize human performance science to improve outcomes for athletes, warfighters, patients, and broader populations, bridging research and real-world impact through translational science.
Greg Waibel is Chief Operating Officer of YMCA of the USA, the national resource office for the country’s largest community-based health and wellness organization. Greg helps guide a federated network serving more than 17 million people annually through fitness, preventive health, youth development, and community well-being programs operating at national scale.
A focus of YMCA of the USA’s strategy is addressing social isolation—now recognized as a critical public health and economic challenge—by intentionally creating connected communities. Greg leads efforts that leverage data, physical infrastructure, trusted local relationships, and partnerships to drive measurable outcomes related to achievement, relationships and belonging. This work sits at the intersection of wellness, healthcare, technology, and community connection.
Prior to joining YMCA of the USA, Greg served as President and CEO of the YMCA of Honolulu, where he guided the organization to advancing innovation in mental health, wellness access, and addressing critical community needs.
Earlier in his career, Greg held senior operating, financial, and technology leadership roles across some of the nation’s largest YMCAs and spent more than a decade in for profit executive roles focused on operations, finance, and M&A.
Jamie Mark spent over a decade at Soho House, where she focused on membership and cultural programming. She joined Proper Hospitality in 2024 to lead the development of its wellness and cultural membership initiatives across the portfolio.
Her work is centered on building a cohesive membership platform that connects guests and locals through a shared interest in wellbeing, programming, partnerships, and experiences. She also oversees wellness initiatives across Proper’s properties, including Recovery Rooms, Retreats, and practitioner residencies, integrating wellbeing into both the hotel experience and the broader membership offering. In addition, Jamie leads PR and external communications and partnerships.
She is based in Lake Tahoe with her family, where Proper is developing Lake Tahoe Proper, set to open in 2027 at the historic Cal Neva site.
Jennifer Holzworth is the Senior Corporate Director of Spa Operations for Montage International, overseeing the wellness vision and guest experience strategy for Montage and Pendry Hotels & Resorts. With over 20 years of luxury hospitality expertise, and experience as a licensed massage therapist and esthetician, she is known for shaping innovative, high‑impact spa and wellbeing programs across globally recognized five‑star properties.
A member of the ISPA Board of Directors, Jennifer is a leading voice in the evolution of wellness travel, with a focus on recovery, and transformational guest experiences. Her work explores what today’s luxury guest is seeking and how brands can thoughtfully integrate wellness modalities while preserving authentic human connection.
Jordan Bargas is Executive Vice President at Related Ross, where he leads major mixed-use developments and acquisitions across Palm Beach County. Since joining Related Companies in 2015, Jordan has advanced through senior roles in New York and South Florida, overseeing strategy and execution of transformative projects spanning office, residential, hospitality and mixed-use asset classes.
Jordan played a key role in marquee projects including Hudson Yards in New York, the largest private real estate development in U.S. history. Now back in his native Palm Beach County, he plays a central role in shaping Related Ross’ South Florida expansion, delivering generational projects that support economic growth while forging strategic partnerships in education, healthcare, transportation, and entertainment. His leadership emphasizes long-term strategic vision, architectural excellence, sustainable development, and meaningful community impact.
In addition to his development work, Jordan chairs the Related Ross Foundation, guiding the company’s philanthropic and community initiatives across Palm Beach County. He also serves on the boards of the Dolphins Cancer Challenge and the Cox Science Center and Aquarium.
Karl Foster is Head of AI at Sport Alliance, one of the world's largest fitness technology providers, where he leads a team building next-generation AI products for gym and health club operators worldwide.
With over a decade in the fitness industry across the UAE and Middle East, Karl previously served as CTO of one of the region's largest gym chains — where he was among the first to deploy production AI systems at scale, including voice AI agents and SMART billing.
Karl brings a rare three-lens perspective: hands-on operator, production AI builder, and academic researcher. He is currently completing an MBA focused on AI ROI in business — bridging the gap between emerging technology and measurable commercial outcomes.
He is a recognised voice on LinkedIn, known for cutting through AI hype with practitioner-grounded, evidence-first insight.
Nate Checketts is the Co-Founder & CEO of Rhone, the performance driven apparel brand made by and for those in the pursuit of progress. Prior to Rhone, Nate worked for and consulted with some of the biggest technology and entertainment properties in the world including Cisco, The National Football League, Legends, FanVision and Sport Radar. Nate is also an avid entrepreneur who founded and launched 4 companies before the age of 30, including Rhone and Mangia Technologies, whose patents were later acquired by the San Francisco 49ers. In 2020 Nate was selected by the Sports Business Journal to their 2020 list of Forty leaders under Forty. In addition to Rhone, Nate also serves as a Director to Clean Simple Eats, a leading brand of functional foods and recipes. Nate graduated from Brigham Young University with a BA in Finance. He and his wife Dayna reside in Connecticut with their three boys, Gabriel, William and Nicholas.
Patricia Perry is Chief Development Officer for Purpose Brands, LLC. She is a seasoned business development executive with deep expertise in franchising, brand expansion and multi unit growth strategy, bringing decades of experience leading high impact development initiatives across prominent global brands. She joined Purpose Brands in fall 2025. Formerly, Perry served as Head of Development for Gala Capital Partners, Senior Vice President of Franchise and License for Bagel Brands, Vice President of Development for Edible Brands, and has also held executive franchise development roles at Blink Fitness and Krispy Kreme. She began her career operating a successful farm to table southern cuisine restaurant in Atlanta before transitioning to corporate development roles at Church’s Chicken. Perry is a respected industry voice, having served on many boards and organizations, including the Women in Restaurant Leadership Advisory Board, Yum! Center for Global Franchise Excellence, ICFE, and more. She is widely recognized for her strategic perspective, operational grounding, and passion for building strong, sustainable franchise systems.
Peter Stern is the CEO and President of Peloton, a role he has held since January 2025. A true believer in Peloton's mission to help Members live healthier, stronger, longer, and happier lives, Stern has been a proud Peloton Member since 2016.
With over 25 years of experience crossing hardware, software, content, and services, Stern's background has prepared him for his leadership at Peloton. Before joining Peloton, he served as the President of Integrated Services at Ford, where he led BlueCruise autonomous driving and launched the Ford Connectivity and Security Packages. Prior to that, he was VP of Services at Apple, overseeing businesses like Apple TV+, iCloud, Apple News, and Apple Fitness+. He also served as the Chief Product, People, and Strategy Officer at Time Warner Cable and started his career at McKinsey & Co. Stern earned degrees from Harvard and Yale.
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