Owner
Adam Shane is the owner of Yoga Joint New York. He most recently served as the Executive Vice President of Operations and Chief Development Officer of Barry's, a global luxury boutique fitness brand that now has 100 global locations spanning across 16 countries. Prior to joining the company as one of its three "C-Suite" executives, Adam was the company's most successful global franchisee, opening seven locations in and around the Bay Area from 2013 - 2020. Adam graduated from the University of Wisconsin in 1997 and after an early career in Investment Banking in NYC, he followed his passion for health and wellness by joining Town Sports International (owner of New York Sports Clubs) and working on the corporate finance and real estate teams acquiring, sourcing and building locations throughout the northeast. He also spent time with Equinox Fitness before joining Barry's.
Executive Chairman
Al Noshirvani is Co-Founder and Executive Chairman at AltaDX, a technology and AI firm focused on the HALO (health, active lifestyle and outdoors) industry. Prior to launching AltaDX, Al was the Co-Founder, CEO, and Chairman of Motionsoft Inc from which he successfully exited.
In 2010, Al was named by the Washington Business Journal as a member of the 40 under 40 which recognizes the Greater Washington region’s brightest young business leaders based on demonstrated business success. In 2014, under Al’s leadership, Motionsoft was recognized as the IHRSA Associate Member of the Year. Al is also the founder of the Fitness Technology Summit an annual, invitation-only event where marketing, operations, and technology executives gather for 3 days of networking, education sessions, and insightful panel discussions. He serves as an Entrepreneur in Residence with Integrity Square, a boutique Investment Bank where he focuses on Fitech and SaaS applications practice. Al is also the owner of a chain of health clubs in the greater Washington DC metropolitan area called Method Gyms and currently serves on HFA's Board of Directors.
VP - Product & Talent
Alex Lyons is the Vice President of Product & Talent at JETSET Pilates, where she leads programming, instructor development, talent strategy, and training systems across one of the fastest-growing Pilates franchise brands in the industry. With experience spanning boutique fitness, luxury fitness, digital platforms, and franchise operations, Alex specializes in building scalable systems that support instructor quality, operational consistency, and elevated member experiences.
Prior to JETSET, Alex held leadership roles with House of Athlete and RE/GEN Method, focused on talent development, programming, and performance strategy. She also spent years with Flywheel Sports as a talent recruiter, senior instructor and digital trainer, helping shape both studio and at-home fitness experiences during the growth of connected fitness.
In addition to her startup and franchise experience, Alex has worked extensively within large-scale luxury fitness operations through Equinox, giving her a unique perspective on scaling talent, product, and community across multiple fitness business models.
SVP, Global Brand
Alex Tanguay is a seasoned brand and marketing leader with a track record of shaping culturally relevant, high-growth consumer brands. With brand leadership roles at companies like Spotify and Nike, and currently as SVP of Brand at Hims & Hers, she brings a unique perspective at the intersection of performance, wellness, and modern consumer behavior. Alex has built and scaled brand and integrated marketing organizations, driven breakthrough and iconic brand campaigns like Spotify Wrapped, and helped redefine how brands show up in people’s daily lives.
Her work increasingly focuses on the evolving “athletech” space—where wellness, health, and technology converge to create more personalized, accessible, and data-rooted experiences. She is particularly passionate about the role of brand in building trust, motivating behavior change, and making wellness aspirational AND attainable.
Alex lives in Brooklyn with her family and continues to be energized exploring how design, storytelling, and innovation can shape the future of health and culture.
CEO
Alfredo Bataller is a pioneer in health and wellbeing as well as an international business leader. He holds a Law Degree from the Universidad de Alicante and an MBA from Instituto de Empresa (IE), complemented by executive programs in strategy and leadership at Harvard Business School and IESE.
He began his career in Madrid, working with leading real estate firms such as Proincasa and Centauro. In 2007, he joined the family business group, and just a year later, assumed the role of CEO at SHA. Since then, he has led the transformation of SHA into a global benchmark in health and wellbeing, earning numerous international awards and recognition for its cutting-edge approach to integrative medicine, longevity, and preventive health.
Beyond his leadership at SHA, Alfredo also serves as CEO of AB Living Group, which develops luxury projects across Spain, Mexico, and the Middle East. He is also a board member of forward-looking companies, including AI pioneer 1 Million Bot and private equity firm Formentor Capital. Driven by a passion for innovation, he actively explores how artificial intelligence can transform healthcare — from predictive diagnostics to personalized wellbeing strategies — ensuring SHA remains at the forefront of the longevity revolution.
Founder & CEO
Brian is an accomplished serial entrepreneur and innovator in multiple industries, with over 50 patents, and dozens of industry awards. He is the CEO and co-founder of Ammortal, a human optimization company with a mission to unlock each person’s most vibrant self. Ammortal’s flagship product, the Ammortal Chamber blends ancient wisdom with stacked, cutting-edge science, in harmony with the natural world. Brian was the co-founder & CEO of 180’s, the 9th fastest growing privately-held company in America, and went on to start companies in mobile tech, medical laboratory quality, e-learning and others. He is a Wharton MBA, and the past Entrepreneur-In-Residence at Sagamore Ventures and the Conscious Venture Lab. Brian loves exploring the intersection of quantum mechanics and the hermetic principles; and co-creating and co-arising with the like-minded.
President + CEO
Bryan is the President & Chief Executive Officer for [solidcore] and is an active [solidcore] Coach. In his role as CEO, Bryan is responsible for all aspects of delivering business performance, including [solidcore]’s national footprint growth and building a strong, inclusive community of clients and employees. Prior to joining the [solidcore] team in 2018, Bryan was a member of the leadership team of sweetgreen, the national leader in the healthy fast casual category. He joined sweetgreen in 2014 and, over the course of 4 years, wore many hats as he helped the company grow from a regional chain of 20 restaurants to almost 100 locations nationally. Bryan began his career as a consultant for The Boston Consulting Group, providing strategic advice on topics of growth, organizational design, and operational transformation.
CMO
Carolina Moraes is a global marketing executive with over 20 years of experience building brands and driving growth across the fitness, lifestyle, and apparel industries. As Chief Marketing Officer at Zumba, she leads global brand strategy, integrated marketing, events, and partnerships, reaching consumers in more than 185 countries.
Driven by a deep passion for consumer insights and brand building, Carolina has a proven track record of launching and scaling marketing initiatives that strengthen brand relevance, deepen engagement, and deliver measurable business impact. She is known for translating cultural and consumer trends into compelling brand strategies and experiences that resonate across diverse audiences and markets.
Prior to Zumba, Carolina held senior marketing roles at Levi Strauss & Co. in Europe, where she played a key role in driving consumer demand and elevating brand equity across international markets. She began her career at Hill+Knowlton, leading strategic communications and PR programs for high-profile institutions, including the European Parliament.
CMO
Chad serves as Crunch’s Chief Marketing Officer and leads the brand’s marketing and communications efforts for all locations globally, focusing on strategically growing the company’s brand presence and member base while driving marketing innovation and brand loyalty. Chad previously held the title of Executive Vice President of Marketing and Branding at Crunch. Before joining Crunch, Chad served as Chief Marketing Officer for Elizabeth Arden Red Door Spas; Executive Marketing Advisor of Blink Fitness; Vice President of Global Marketing Strategy & Planning for Walt Disney Parks and Resorts; Vice President, Global Marketing for Disneyland Resort; Senior Vice President of Marketing, Sheraton Hotels & Resorts for Starwood Hotels & Resorts; and Senior Vice President Brand Management for Marriott International.
Vice President of Diabetes Prevention
Vice President of Diabetes Prevention
Charlene Wallace is a national leader advancing innovative, prevention-first approaches to chronic disease, with a singular focus on bending the curve on diabetes. She serves as Vice President of Diabetes Prevention at the American Diabetes Association, where she leads the organization’s strategy and execution for diabetes prevention, including oversight of the National Diabetes Prevention Program and evidence-based lifestyle change interventions.
With deep expertise in public health, program development, and evaluation, Charlene works at the intersection of prevention and systems change, partnering with employers, healthcare organizations, community-based providers, and policymakers to scale prevention and improve outcomes. Her work is grounded in a strong commitment to health equity, ensuring that prevention solutions reach populations that have been historically underrepresented and disproportionately affected by diabetes.
Charlene also leads the ADA’s backbone efforts for the Diabetes Prevention Alliance, a multi-sector network dedicated to building a sustainable, scalable ecosystem for the National DPP. Through collective impact and cross-industry collaboration, she helps translate prevention science into real-world solutions.
CEO
Chris Craytor is the CEO and founder of Welld Health, the only comprehensive electronic health record and billing clearinghouse designed to serve the needs of community-based organizations. Welld is the market-leading platform for third-party payments and health program integrations for community health providers such as fitness centers, YMCAs, JCCs, and pharmacies. Welld processes millions of dollars’ worth of health care transactions daily for its clients across the country and currently serves more than 12,000 locations.
Chris also serves as CEO of ACAC Fitness and Wellness Centers. Founded in 1984, ACAC is a chain of 14 first-class health and wellness facilities located in Virginia, Pennsylvania and South Carolina. Chris joined ACAC in 2004 and sets the strategic vision and direction for the organization and its 1,600 team members, with a particular focus on real estate, construction, finance, and sales.
In addition to his roles with ACAC and Welld Health, Chris served as Chair of the Board of Directors for the Health & Fitness Association (formerly IHRSA), the world’s largest fitness trade association.
COO
Chris brings more than 25 years of leadership experience in fitness, wellness, and hospitality operations. Most recently, he served as Senior Vice President at Arch Amenities Group, where he oversaw nationwide teams and led significant business expansion. Known for his operational rigor, innovation, and team-building acumen, Chris will oversee all aspects of VASA’s business operations, including club execution, fitness operations, facilities management, and safety.
As COO, Chris will play a pivotal role in ensuring VASA continues to scale with consistency and excellence. His focus on operational discipline and efficiency will strengthen the company’s ability to deliver best-in-class member experiences while supporting future growth and expansion. His vision and energy will be instrumental in elevating VASA’s brand and operations to new levels of performance.
SVP, Media Partnerships and Innovation
SVP, Media Partnerships and Innovation
Chris Schlosser is an experienced leader focused on building new business and revenue opportunities for MLS and its 30 Clubs. Schlosser has a track record of developing, incubating and launching new business categories over his time at MLS.
Schlosser oversees the League's global media partnerships with Apple, Fox and IMG. Additionally Chris created the MLS Innovation Lab, a ground-breaking venture program designed to give the League a first look at promising young sports technology companies.
Previously at MLS, Schlosser launched comprehensive OTT partnerships, including MLS Live on ESPN+, the first full League partnership on ESPN's marquee streaming service. He also negotiated the League's first live streaming deal with Twitter and built and sold KICKTV in partnership with YouTube.
Schlosser joined the League in 2008 as the League’s first digital employee after consulting with the League on digital strategy while finishing his MBA at Columbia Business School. He was named to SportsBusiness Journal’s 2016 “Forty Under 40” class.
Co-Founder
Cody Wayne Burkhart works at the intersection of engineering, neuroscience, and human performance. He spent nearly two decades at NASA’s Johnson Space Center, supporting astronaut readiness and leading projects including the Advanced Resistive Exercise Device and the KRAKN analytics system aboard the International Space Station. He also served as chief of the HumanWorks Lab, where he brought together sensing, simulation, and biomechanics to study how people perform in demanding environments. Trained in aerospace and mechanical engineering at the University of Colorado Boulder, with a master’s in Neuroscience & Behavior from the University of Houston–Clear Lake, his work has extended beyond space into collaborations with special operations units, professional athletes, and performance-focused teams. He is a co-founder of Anthropy Partners and continues to work across government, research, and industry, focused on how we expand human capability in a world increasingly shaped by advanced technology—without losing the human in the process. At the center of that work is a long-view belief that the tools we build should help future generations, including his own children, become more capable, adaptive, and deeply human.
President
Danny Dulkin is President of LIVunLtd's Development Services platform, bringing over a decade of progressive leadership in the design, development, and operations of fitness, wellness and aquatics facilities across diverse industry verticals. He has overseen the successful delivery of over 500 turnkey wellness amenity projects, including dozens of award-winning and Fortune 500 projects nationwide. Danny is a lifelong athlete with experience at the collegiate and professional levels, he holds a B.S. in Exercise Science, as well as a PMP certification.
Founder
David Harry Stewart is a media innovator and passionate advocate for redefining aging through the lens of longevity and the psychology of human motivation. With decades of high-profile creative experience and a bold personal philosophy on living fully, David launched AGEIST and Super Age to champion imagination, curiosity, and the science of living long while living well.
A leading authority on the aspirations of the modern 50+ community, David is a frequent speaker at global forums and conferences, where he shares insights on longevity, wellness, and purposeful living. Grounded in a decade of deep exploration and proprietary research, his work uncovers what truly drives behavior, well-being, and meaningful change.
Chief Commercial Officer
Dion Camp Sanders has served as Peloton’s Chief Commercial Officer since April 2025. As the Chief Commercial Officer, he has P&L responsibility for many of Peloton’s revenue generating lines of business, including first-party and third-party retail, inside sales, Peloton Bike rental and sales of pre-owned refurbished equipment, international strategy and operations, Peloton for Business B2B channels, Precor, and the M&A and business development functions.
Prior to his appointment as Chief Commercial Officer, Sanders served as Peloton’s Chief Emerging Business Officer from September 2022 through April 2025, Chief Strategy Officer from August 2021 through September 2022, and SVP, Head of Strategy, Corporate Development and M&A from January 2019 through April 2021.
Prior to joining Peloton in 2019, Sanders held various executive positions within the consumer internet and digital media sectors, including roles serving as EVP, Corporate Development at Leaf Group, 4.5 years serving as VP, Emerging Businesses at The Walt Disney Company, and a 5-year stint within operating businesses of IAC/InterActiveCorp.
In addition to his role at Peloton, Sanders also sits on the Board of Directors at Hyatt Hotels Corporation and the Board of Directors at Daily Harvest, Inc.
Chief Growth Officer
With a 15-year background in traditional sports agency marketing, I joined the founding team of HYROX to help expand the concept and brand beyond Germany, leading the day-to-day execution across new international markets.
Currently, I oversee all non-participation revenue streams while driving the development and growth of HYROX365 as a comprehensive training and technology platform, now serving more than 15,000 fitness locations worldwide.
Founder
Darshan Shah, MD, is a health and wellness specialist, board-certified surgeon, published author, entrepreneur, and founder of Next Health, the world's first and largest Health Optimization and Longevity clinic. With expertise in all body systems, he has performed over 20,000 surgical procedures, including trauma surgery and complex reconstructive procedures. As a Longevity Medicine specialist, he has advised thousands of patients on how to optimize their well-being and extend their health span and lifespan.
Co-Founder & CEO
Dr. Drew Taylor is the Co-Founder and CEO of Acorn Biolabs, a company pioneering personalized regenerative medicine through non-invasive cell preservation and biologically driven therapies. With a PhD in Biomedical Engineering from the University of Toronto, his work focuses on stem cell biology, tissue regeneration, and translating advanced science into real-world applications.
Dr. Taylor began his career in regenerative medicine research before an injury ended his professional baseball career, shaping his interest in recovery, performance, and long-term health. He founded Acorn Biolabs to address a fundamental challenge in aging: the decline in cellular quality over time. The company enables individuals to bank their own young, healthy hair follicle cells, creating a foundation for future personalized treatments.
Under his leadership, Acorn has developed the first autologous, cell-derived secretome for use in aesthetics and is advancing toward regulated cell-based therapies for broader applications in longevity, orthopedics, and beyond. Dr. Taylor is a recognized voice in the convergence of biotechnology, performance, and preventative health, with a focus on making regenerative medicine more accessible and personalized.
Co-Founder & Chief Medical Officer
Co-Founder & Chief Medical Officer
Dr. Elizabeth Yurth is a double board–certified physician in Physical Medicine & Rehabilitation and Anti-Aging/Regenerative Medicine with over three decades of experience across orthopedics, sports medicine, cellular medicine, hormone optimization, and peptide therapeutics. As Co-Founder and Chief Medical Officer of the Boulder Longevity Institute—founded 20 years ago and among the world’s earliest full-spectrum longevity clinics—she integrates translational science with clinical practice, emphasizing patient safety, mitochondrial repair, and the evidence-informed use of emerging biologics. Widely recognized as one of the earliest U.S. educators in peptide medicine, Dr. Yurth has played a foundational role in developing clinical frameworks, safety protocols, and mechanistic models for the responsible therapeutic use of peptides, while helping pioneer the clinical adoption of lifestyle medicine, hormone therapy, peptide therapy, novel small molecules, and regenerative treatments.
Founder
Renowned as a pioneer in integrative and functional medicine, Dr. Frank Lipman is the founder of the Eleven Eleven Wellness Center, where he currently practices. He has a consulting company, consulting to a number of health-focused companies, and also serves as Chief Medical Officer at The Well. Specializing in longevity medicine and health optimization, he works closely with patients using cutting-edge diagnostics and treatments to design tailor-made plans for long and healthy lives. A New York Times bestselling author, Dr. Lipman has written seven health-focused books, including The New Rules of Aging Well and How to Be Well.
PhD, Father of Functional Medicine, Founder
PhD, Father of Functional Medicine, Founder
Dr. Jeffrey Bland is a globally recognized thought leader who has spent more than four decades advancing the science of human health. Widely regarded as a pioneer of Functional Medicine, Dr. Bland has championed a systems-biology approach to care grounded in personalized, research-driven lifestyle interventions. His work led to the creation of both the Personalized Lifestyle Medicine Institute (PLMI) and the Institute for Functional Medicine (IFM), now the global leader in Functional Medicine education.
Dr. Bland began his career as a Professor of Biochemistry at the University of Puget Sound. In the early 1980s, he was selected by two-time Nobel Laureate Dr. Linus Pauling to serve as Director of Nutritional Research at the Linus Pauling Institute of Science and Medicine—an experience that shaped his lifelong focus on science-based nutrition and preventive health.
An author of best-selling books and more than 120 peer-reviewed publications, Dr. Bland continues to mentor industry leaders and speak globally. Through Big Bold Health, he now focuses on immuno-rejuvenation, regenerative agriculture, and advancing immune resilience at both individual and global levels.
Director, Human Performance Collaborative
Director, Human Performance Collaborative
Dr. Hagen (B.S., M.S., Ph.D. in Chemical and Materials Engineering) has over two decades of experience in biosensors and 15 years in human performance research across the Air Force Research Laboratory, West Virginia University, and The Ohio State University. His work focuses on optimizing performance in athletes, military personnel, clinical populations, and the general public through integrated physiological monitoring, advanced data analytics, and recovery and augmentation strategies.
He serves as Faculty Director of the Human Performance Collaborative (HPC) at The Ohio State University, where he leads research in Sport and Tactical Performance Science and Recovery Science. His teams conduct both laboratory and field-based studies using multimodal data, including heart rate, HRV, sleep, biomarkers, biomechanics, cognitive testing, and aerobic/anaerobic performance assessments. Through rigorous study design and innovative analytics, HPC translates complex data into actionable insights to enhance health, readiness, and performance.
Dr. Hagen’s mission is to advance and operationalize human performance science to improve outcomes for athletes, warfighters, patients, and broader populations, bridging research and real-world impact through translational science.
Founder & Chairman
Edgard Corona, a chemical engineer and fitness industry entrepreneur with over 30 years of experience, is the founder and Chairman of Grupo Smart Fit. In 1996, he launched the Bio Ritmo gym chain and, in 2009, introduced the high value, low cost fitness concept to Brazil with Smart Fit. The group is the leader in Latin America, with more than 2,000 units across 16 countries. Over 5.2 million Latin Americans take care of their health at Grupo Smart Fit's gyms, which owns the brands Bio Ritmo, Nation CT, Velocity, the wellness aggregator TotalPass, and others. Edgard has been recognized as the winner of the Entrepreneur of the Year Award in the Master Category, granted by Ernst & Young, and was named one of the best CEOs in Brazil by Forbes in 2025.
Sr. Vice President, Chief Scout, Career Brand Ambassador
Sr. Vice President, Chief Scout, Career Brand Ambassador
Efonda Sproles, brings over 40yrs of leadership in fitness, talent strategy, and people development. A founding leader in Life Time's early growth, he helped shape it's NorthStar mission, led major market expansions, and founded the company's Scouting Division - an industry leading approach in identifying and attracting elite talent. A certified executive coach and champion of servant leadership, Efonda is known for building high performing teams, elevating hospitality, company culture, and supporting leaders who drive the member experience.
CEO, Cadete Enterprises
Eric S. Eskander is the Chief Executive Officer of Cadete Enterprises, a multi-brand franchise and real estate development company operating 57 Dunkin’ locations and 4 Anytime Fitness clubs across Massachusetts and employing more than 1,200 team members. Eric began his career in 1997 working alongside founder, John Cadete, and became a partner in his first location in 1999. During the 2009 recession, Eric strategically diversified into fitness—opening his first Anytime Fitness in 2010 after recognizing both the economic strength of membership-based revenue and a natural alignment with his personal commitment to health and performance. Today, Cadete Enterprises operates an eight-figure portfolio intentionally built around habit-driven consumer behavior—pairing high-frequency food service with recurring fitness memberships to create complementary cash flow rhythms and operational balance.
Director of Sales & Marketing
Fabien Odry is the Director of Sales and Marketing at Aman New York, bringing over two decades of international experience in luxury hospitality. His career spans key global destinations, including the French Riviera, Washington, D.C., and New York City, where he has developed a strong expertise in positioning ultra-luxury properties within competitive markets.
At Aman New York, Fabien has played a pivotal role in establishing the property as one of the city’s most exclusive urban destinations. He leads the sales and marketing strategy with a focus on cultivating long-term relationships, driving revenue growth, and maintaining the brand’s distinct positioning rooted in discretion and personalized service.
Known for his relationship-driven approach, Fabien has worked closely with high-profile clientele, including diplomatic and private sectors, and has built a reputation for delivering tailored experiences that reflect the expectations of the luxury market.
His leadership style emphasizes empathy, authenticity, and team development, fostering a culture centered on trust and meaningful connections. Through this approach, he continues to shape Aman New York’s identity as a refined urban sanctuary, blending the brand’s signature serenity with the energy of Manhattan.
Co-Founder & CEO
Co-Founder & CEO
Fritz Lanman is the CEO and Co-Founder of Playlist, the parent company of Mindbody, ClassPass, Booker, and EGYM. Following Mindbody's acquisition of ClassPass in 2021, Fritz served as CEO of the combined companies, and in June 2025, launched Playlist to bring the brands together under one parent company. As Founding Chairman and former CEO of ClassPass, Fritz has spent more than a decade shaping the fitness and wellness industry. Fritz grew up in the San Francisco Bay Area and went on to study at Yale. He launched his career at Microsoft, where he held multiple Product Management and Corporate Strategy positions. There, he played a pivotal role in several major deals including Microsoft’s multi-million-dollar investment in Facebook. These experiences sparked an interest in tech and entrepreneurship, and Fritz began angel investing in 2010. In 2013, he led the seed and Series A financing rounds for ClassPass, helping the founders build the company. Beyond Playlist, Fritz has also backed Square, Pinterest, Wish, and several other successful companies. Before ClassPass, Fritz founded Livestar, Verst, and Doppler Labs.
COO
Greg Waibel is Chief Operating Officer of YMCA of the USA, the national resource office for the country’s largest community-based health and wellness organization. Greg helps guide a federated network serving more than 17 million people annually through fitness, preventive health, youth development, and community well-being programs operating at national scale.
A focus of YMCA of the USA’s strategy is addressing social isolation—now recognized as a critical public health and economic challenge—by intentionally creating connected communities. Greg leads efforts that leverage data, physical infrastructure, trusted local relationships, and partnerships to drive measurable outcomes related to achievement, relationships and belonging. This work sits at the intersection of wellness, healthcare, technology, and community connection.
Prior to joining YMCA of the USA, Greg served as President and CEO of the YMCA of Honolulu, where he guided the organization to advancing innovation in mental health, wellness access, and addressing critical community needs.
Earlier in his career, Greg held senior operating, financial, and technology leadership roles across some of the nation’s largest YMCAs and spent more than a decade in for profit executive roles focused on operations, finance, and M&A.
Interim President & CEO
Greta Wagner is the Interim President and CEO of the Health & Fitness Association and a respected leader in the fitness industry. With more than 35 years of experience in executive leadership, operations, business development, and industry advocacy, she brings deep expertise to the role. Before joining HFA, Wagner served as Executive Director and Executive Vice President of Chelsea Piers Athletic Club and Senior Vice President of Chelsea Piers Management, where she oversaw the growth and success of the company’s 500,000-plus-square-foot Connecticut facility.
During her 30-year tenure with Chelsea Piers, Wagner led major growth initiatives, management development programs, and large-scale operational projects, across the organization, including the restoration of Chelsea Piers NY following Superstorm Sandy. A longtime advocate for the industry, she also served on the HFA Board of Directors from 2019 to 2024. Wagner remains a thought leader committed to advancing the future of health and fitness.
President & Chief Revenue Officer
I am the President and Chief Revenue Officer of Intrepid XXII, a sports marketing and commercial partnerships agency specializing in sponsorship sales, partnership activation, and revenue strategy across professional and emerging sports properties.
I've built a career at the intersection of sports, media, and business development. I have a proven track record of generating commercial value for some of the most recognizable brands and organizations in sports. My experience spans across the NFL, collegiate athletics, professional golf and wellness. I've held partnership roles with the Chicago Bears, Learfield Sports, and the PGA TOUR before founding Intrepid XXII.
Intrepid XXII is the agency of record and lead commercial partnerships for our athletes, and a portfolio of dynamic sports properties, including LIV Golf franchise OKGC, the PBR's Oklahoma Wildcatters, Sports Fishing Championship's MS Blues, and the World Fitness Project. My experience encompasses sponsorship sales, pitch development, partner activation, event strategy, and investor relations.
SVP Membership, Partnership and PR
Jamie Mark spent over a decade at Soho House, where she focused on membership and cultural programming. She joined Proper Hospitality in 2024 to lead the development of its wellness and cultural membership initiatives across the portfolio.
Her work is centered on building a cohesive membership platform that connects guests and locals through a shared interest in wellbeing, programming, partnerships, and experiences. She also oversees wellness initiatives across Proper’s properties, including Recovery Rooms, Retreats, and practitioner residencies, integrating wellbeing into both the hotel experience and the broader membership offering. In addition, Jamie leads PR and external communications and partnerships.
She is based in Lake Tahoe with her family, where Proper is developing Lake Tahoe Proper, set to open in 2027 at the historic Cal Neva site.
Vice President of Training and Experience
Vice President of Training and Experience
Jenna Morris is the Vice President of Training & Experience for Club Pilates, the largest Pilates brand in the world, where she leads the strategy, development, and delivery of training and member experience initiatives across a global network of studios and educators. Over the past 12 years with Club Pilates and Xponential Fitness brands, Jenna has played a key role in shaping instructor education, studio support systems, and high-impact training experiences that drive both retention and revenue.
With nearly 20 years in the fitness and wellness industry, Jenna brings a unique perspective that bridges instructor development, customer experience, and large-scale brand growth. Her background spans yoga, Pilates, leadership development, retreat and event design, and training systems built to support thousands of instructors and studio teams.
Known for blending operational strategy with human-centered experience design, Jenna is passionate about what keeps members coming back, what makes instructors exceptional, and how innovation can elevate the future of boutique fitness.
Senior Corporate Director, Spa Operations
Senior Corporate Director, Spa Operations
Jennifer Holzworth is the Senior Corporate Director of Spa Operations for Montage International, overseeing the wellness vision and guest experience strategy for Montage and Pendry Hotels & Resorts. With over 20 years of luxury hospitality expertise, and experience as a licensed massage therapist and esthetician, she is known for shaping innovative, high‑impact spa and wellbeing programs across globally recognized five‑star properties.
A member of the ISPA Board of Directors, Jennifer is a leading voice in the evolution of wellness travel, with a focus on recovery, and transformational guest experiences. Her work explores what today’s luxury guest is seeking and how brands can thoughtfully integrate wellness modalities while preserving authentic human connection.
Partner
Jess Yuan is a Partner at Founders Row, a growth platform focused on partnering with and incubating high-growth experiential consumer brands. Founders Row was founded by Jamie Weeks, who previously built and scaled two health and wellness concepts: SweatHouz, the 100+ location private contrast therapy brand, and the largest Orangetheory Fitness franchise in the world.
Jess brings deep investment experience across the consumer landscape, with a particular focus on health and wellness, multi-unit businesses, franchising, and consumer services. She began her career in investment banking before moving into private equity, most recently at Freeman Spogli, a middle market consumer-focused fund with offices in Los Angeles and New York. She served on the board of VIO Med Spa, among other investments.
Jess holds a Bachelor's degree from the University of Virginia's McIntire School of Commerce and an MBA from Harvard Business School.
Head of Brand
Jill Brand is the Head of Brand, Content, and Creative at PVOLVE where she leads global brand strategy, marketing, and creative direction for the fast-growing movement longevity brand. She has played a key role in shaping PVOLVE's identity and expansion, overseeing campaigns, partnerships, and community engagement initiatives, including high-profile collaborations such as the brand’s partnership with Jennifer Aniston.
Executive Vice President of Group Fitness
Executive Vice President of Group Fitness
Joella Hopkins is the Executive Vice President of Group Fitness at EoS Fitness and a 35+ year industry veteran known for pushing boundaries and redefining what group fitness and small group training can be. She has built her career at the highest levels of the business, turning big ideas into scalable, high-impact programming that drives both results and revenue.
At EoS Fitness, Joella is the force behind some of the brand's most talked-about concepts including BBL (Booty Builder Lab), FU (Fitness Unchained), Mind/Body Rehab, and (Contender's Corner). Her latest venture focuses on bringing a fresh, elevated take to Pilates reformer training. She has trained hundreds of coaches across the company, helping transform traditional group fitness into a dynamic, boutique-style experience within a high value model.
Know for her candid leadership style and relentless focus on innovation, Joella is passionate about creating fitness experiences that are as effective as they are engaging. Outside the gym, she's a devoted animal lover.
Executive Vice President, Development
Executive Vice President, Development
Jordan Bargas is Executive Vice President at Related Ross, where he leads major mixed-use developments and acquisitions across Palm Beach County. Since joining Related Companies in 2015, Jordan has advanced through senior roles in New York and South Florida, overseeing strategy and execution of transformative projects spanning office, residential, hospitality and mixed-use asset classes.
Jordan played a key role in marquee projects including Hudson Yards in New York, the largest private real estate development in U.S. history. Now back in his native Palm Beach County, he plays a central role in shaping Related Ross’ South Florida expansion, delivering generational projects that support economic growth while forging strategic partnerships in education, healthcare, transportation, and entertainment. His leadership emphasizes long-term strategic vision, architectural excellence, sustainable development, and meaningful community impact.
In addition to his development work, Jordan chairs the Related Ross Foundation, guiding the company’s philanthropic and community initiatives across Palm Beach County. He also serves on the boards of the Dolphins Cancer Challenge and the Cox Science Center and Aquarium.
Principal
Julia Sublett is a Principal at Snapdragon Capital Partners, a growth equity and buyout firm purpose-built for ambitious companies cherished by the modern consumer. As part of Snapdragon's founding team, Julia leads investments across consumer services, CPG, beauty, child enrichment, and health and wellness — bringing a hands-on approach to sourcing / diligence, strategy, and value creation.
Snapdragon manages over $1 billion in AUM and has built a distinguished track record partnering with category-defining businesses including Xponential Fitness, JECT, Fullscript, and Spartan Fitness Holdings. Julia currently serves on the boards of Spartan Fitness Holdings, Better Being Co., JECT, and Fortis Franchise Group.
Prior to Snapdragon, Julia was an investor at Silversmith Capital Partners, a software- and healthcare-focused growth equity firm, where she led financial and operational diligence and supported portfolio companies on M&A and strategy. Earlier in her career, she worked in investment banking at Barclays focused on tech, media, and telecom and healthcare.
Julia is particularly interested in the intersection of performance, wellness, and consumer behavior – in addition to the emerging technologies enabling the next generation of category disrupting consumer brands.
Co-Founder & Vice President
Kameron Kicklighter is Co-Founder and Vice President of WeGym, a strength training brand built for real life, not just the gym floor. He leads brand, product, and U.S. operations, helping scale WeGym from early-stage startup to a multi-channel business serving both home users and professional fitness spaces.
His work focuses on rethinking how strength equipment looks, feels, and fits into people’s lives, especially for women who have historically been overlooked in fitness design and research. Under his leadership, WeGym has expanded across DTC, retail, and wholesale, while building a community-driven approach that connects product, education, and storytelling.
Kameron brings a mix of creative direction and operational execution, with a strong emphasis on building brands people actually care about. He is known for his human-first leadership style and his ability to bridge product innovation with cultural relevance.
At Athletech Summit, Kameron will share insights on brand building, product strategy, and the future of strength training as it becomes more inclusive, design-forward, and community-driven.
Head of AI
Karl Foster is Head of AI at Perfect Gym, one of the world's largest fitness technology providers, where he leads a team building next-generation AI products for gym and health club operators worldwide.
With over a decade in the fitness industry across the UAE and Middle East, Karl previously served as CTO of one of the region's largest gym chains — where he was among the first to deploy production AI systems at scale, including voice AI agents and SMART billing.
Karl brings a rare three-lens perspective: hands-on operator, production AI builder, and academic researcher. He is currently completing an MBA focused on AI ROI in business — bridging the gap between emerging technology and measurable commercial outcomes.
He is a recognised voice on LinkedIn, known for cutting through AI hype with practitioner-grounded, evidence-first insight.
Industry Manager, Health
Kevin is a tenured marketing leader with 14+ years of experience driving business growth and improving health outcomes across the Health & Wellness industry. Over the past 11 years at Meta, he’s led holistic strategy for advertisers from brand to performance marketing with a keen focus on growing their bottom line. Outside of work, Kevin can be found exploring Monmouth County, NJ with his wife, two daughters, friends, and family, especially when it's related to his personal passions of fitness & food.
Board Certified Light Therapist (CLT)
Board Certified Light Therapist (CLT)
Kristin Smithers is a Board Certified Light Therapist, wellness educator, author, speaker, consultant, and owner of Sunny Shores SPRAY SUN SPA in North East, Pennsylvania. Known throughout the industry as “The Red Light Queen®,” Kristin has become a nationally recognized voice in photobiomodulation, wellness innovation, and responsible light therapy education.
After being diagnosed with arthritis at just 26 years old, Kristin began a personal journey into light therapy that evolved into years of advanced education, hands-on application, and client-focused wellness experience. She is Board Certified through the Board of Advanced Natural Health Sciences and additionally certified through the Photonic Therapy Institute.
Kristin has been featured on NBC, ABC, CBS, Fox News, AP, and numerous wellness platforms. She is also a Senior Staff Writer for Sun Is Life Magazine and an educational partner with JK Wellness, where she helps advance light therapy education for businesses and consumers.
Through consulting, speaking engagements, webinars, and real-world experience inside her multi-room wellness destination, Kristin specializes in bridging the gap between science, healing, business strategy, recovery, aesthetics, and consumer wellness experiences.
Executive Director
Kyle Perreira is an Executive Director based in Los Angeles and a part of J.P. Morgan’s Consumer & Retail Investment Banking group. Kyle co-leads J.P. Morgan's Health and Wellness Sector with specific focus on the fitness sector. Prior to joining J.P. Morgan in 2025, Kyle spent 10+ years with Lincoln International where he was Head of the Active Outdoor & Fitness sector. Kyle holds a degree in Business Economics from University of California Los Angeles (UCLA).
Founding Partner
Kyle has spent over a decade honing the art of brand-building and venture investing. He is the Founding Partner of Pari Passu Venture Partners, which a next-generation venture capital platform. He founded and currently serves as the Chairman of Win Brands Group, an omnichannel retail platform that buys and builds category-defining brands (Homesick, Gravity, Love Your Melon and more). Kyle previously co-founded BVA Commerce, and was a Principal for Burch Creative Capital.
President of Sales & Partnerships
Lauren Foundos is President of Sales & Partnerships at Echelon Fitness, where she leads all SaaS and Commercial Sales initiatives following the acquisition of her company, FORTË, in 2025.
She is the Founder and former CEO of FORTË, a B2B SaaS platform launched in 2015 that powers premium live and on-demand digital fitness experiences for brands including UFC GYM, Curves, Brick Bodies, and Exhale. FORTË raised over $15M in growth capital, scaled globally, and attracted leading institutional investors.
Prior to FORTË, Lauren spent a decade on Wall Street across Deutsche Bank, a global macro hedge fund, and as a broker institutionally trading U.S. Treasury bonds.
She is a graduate of the University of Maryland, a two-time All-American athlete, and serves on the Industry Partner Advisory Council (IPAC), advising the Health & Fitness Association’s executive team and Board of Directors.
Founder & CEO
Lauren Pronger is a #1 International Bestselling Author, wellness educator, and the founder of SUPERWELL Living, a modern wellness platform rooted in holistic longevity, elevated travel, and intentional living. She is also the founder of Well Inspired Travels, a category-of-one luxury boutique agency. As a wellness visionary and luxury travel insider, Lauren has spent decades crafting transformative experiences for elite athletes, celebrities, and high-net-worth travelers. Through SUPERWELL, she bridges the gap between wellness, lifestyle, and luxury hospitality, integrating biohacking, beauty, and longevity into both digital education and real-world experiences. Her work provides brands, luxury properties, and global audiences with a science-backed, experience-driven blueprint for elevated well-being.
Managing Partner
Mr. Magliacano is a Managing Partner in L Catterton’s Flagship Buyout fund. Prior to his 20 years at L Catterton, Mr. Magliacano was a Principal at North Castle Partners, a private equity firm focused on consumer investments that benefit from healthy living and aging trends. During his eight years at North Castle, he originated, executed and monitored investments in the consumer healthcare, nutrition and wellness, and fitness sectors. Mr. Magliacano has been successfully investing in the Fitness & Wellness industry for nearly 30 years with a list of his and L Catterton’s current and prior investments to include CorePower Yoga, Flywheel, Equinox, Pure Barre, Xponential Fitness, Solidcore, iFIT, Hydrow, Tonal, Nordictrack, eGym, ClassPass, Thorne, Nutrafol, HumanN, among others.
Mr. Magliacano received a BS in Economics from the University of Pennsylvania's Wharton School of Business with dual degrees in Finance and Operations and Information Management and received an MBA from Columbia Business School.
Vice President
As Vice President of SWTHZ, I lead with a focus on operational excellence, team development, and delivering a best-in-class client experience across all studio locations. My role centers on driving strategic growth while ensuring each studio upholds the brand’s commitment to innovation, recovery, and overall wellness. I work closely with leadership teams and franchisees to optimize performance, refine sales processes, and build strong, accountable cultures that consistently exceed expectations.
With a hands-on approach, I prioritize coaching and developing high-performing teams, empowering them with the tools and clarity needed to succeed. I am passionate about creating scalable systems that improve efficiency while maintaining the personalized experience that defines SWTHZ.
Ultimately, my goal is to strengthen SWTHZ’s position as a leader in the wellness and recovery space while fostering sustainable growth.
Founder & CEO
The agent, friend and co-conspirator to Mat Fraser during every moment of his storied career, Matt O’Keefe is now at the helm of our HWPO brand and online training program. He sets his sights on grand accomplishments and pushes the whole team to live out our core values of SHOW UP, WORK HARD and MAKE YOURSELF PROUD.
Matt O’Keefe got his start in the CrossFit® space as a passionate exerciser and brand owner through his clothing business, Redline. He quickly moved into his most notable role in the space as Athlete Manager to many of the top famed athletes in our space including Mat Fraser, Katrin Davidsdottir, Brooke Wells, Annie Thorisdottir, Pat Vellner, Brent Fikowski and many more. He went on to be the President of Loud & Live for 4 years to run their sports division and events such as Wodapalooza and the Madrid Championship before coming to lead the charge at HWPO.
He is passionate about Golf, cookies and is known around here as the king of “blacking out” in a workout.
Vice President
Matteo is a Vice President at KSL Capital Partners, with experience across private credit and equity in the hospitality and fitness sectors. He has worked across the firm's London and New York offices and has served on the Board of Third Space, a London-based premium fitness club within the KSL portfolio.
Prior to KSL, Matteo was an investment banking analyst at PJT Partners in the Restructuring & Special Situations Group. He holds a master's degree from the University of Oxford.
Chief of Staff
Mike Goscinski is the Chief of Staff at the Health & Fitness Association (HFA), where he oversees the association’s Advocacy, Research, and Communications departments. He leads HFA’s efforts to protect, promote, and grow the fitness industry through strategic policy engagement, industry research, and communications initiatives.
Mike is the health and fitness industry’s first registered federal lobbyist and helped build a first-of-its-kind advocacy program focused on direct lobbying, grassroots engagement, and political involvement at the federal and state levels.
He also serves on the Board of Directors of the Physical Activity Alliance and chairs its Policy Committee, helping advance policies that position physical activity as a key component of preventive health.
Before joining HFA in 2022, Mike worked in Government Affairs for the National Automatic Merchandising Association, representing the convenience services industry. He has spent more than a decade advocating in Washington, D.C., on issues impacting the food, beverage, and fitness sectors.
Originally from Bayville, Mike now lives in Washington and enjoys staying active and spending time with his Golden Retriever, Duncan.
Vice President of Content at Tonal
Molly Ritterbeck is the Vice President of Content at Tonal, where she leads the content organization end-to-end across talent, production, and promotion. As a media executive and content strategist, she has notably built programming strategies and a talent roster that speaks to an actively aging audience. This includes signing world-class fitness instructors Tony Horton and Kristin McGee and developing campaigns around them that have driven measurable hardware growth, earned media, and social engagement. Prior to Tonal, she held editorial leadership roles at Runner's World, Bicycling, and Fitness.
Founding Partner & Chief Strategy Officer
Founding Partner & Chief Strategy Officer
Natalie Straub is the Chief Strategy Officer at JETSET Pilates, the fastest-growing modern Pilates brand in boutique fitness. Nat is a founding partner of JETSET Franchising, helping evolve the Miami-born brand into a worldwide franchise system.
Originally founded in 2010, JETSET was one of the early pioneers of modern, reformer-based Pilates in the United States, developing a loyal following long before the category’s recent mainstream explosion. Since entering its franchise era, the brand has expanded rapidly across major U.S. markets, Australia and the UK, with more than 400 territories under development in just 4 short years.
At JETSET, Nat oversees growth and revenue strategy across franchising, brand positioning, market expansion, pricing, and marketing at scale. She is known for her perspective on the evolution of modern Pilates, boutique fitness consumer behavior, and building premium wellness brands that balance strong unit economics with an elevated experience.
Prior to joining JETSET, Nat worked with ZGrowth Partners, where she gained experience supporting a fitness franchisor and learning the operational and strategic dynamics of franchise growth. She also spent time with solidcore during a pivotal stage of the boutique fitness category’s expansion.
Co-Founder & CEO
Nate Checketts is the Co-Founder & CEO of Rhone, the performance driven apparel brand made by and for those in the pursuit of progress. Prior to Rhone, Nate worked for and consulted with some of the biggest technology and entertainment properties in the world including Cisco, The National Football League, Legends, FanVision and Sport Radar. Nate is also an avid entrepreneur who founded and launched 4 companies before the age of 30, including Rhone and Mangia Technologies, whose patents were later acquired by the San Francisco 49ers. In 2020 Nate was selected by the Sports Business Journal to their 2020 list of Forty leaders under Forty. In addition to Rhone, Nate also serves as a Director to Clean Simple Eats, a leading brand of functional foods and recipes. Nate graduated from Brigham Young University with a BA in Finance. He and his wife Dayna reside in Connecticut with their three boys, Gabriel, William and Nicholas.
Founder & CEO
Neha Govindraj is the founder of Bonside, a brick-and-mortar intelligence platform that accelerates growth by powering AI-led decisions across the ecosystem, partnering with businesses, landlords, and lenders.
Prior to founding Bonside, Neha was a consultant at Bain & Company, where she worked in the private equity and retail practices. She then co-founded Glowbar, a successful brick-and-mortar skincare concept with locations throughout the Northeast.
Chief Sales Officer
Nick serves as Daxko’s Chief Sales Officer, leading sales efforts across the fitness and wellness verticals to drive growth and expand market presence. With over 20 years of experience in software sales, he brings deep expertise in SaaS, sales leadership, and strategic execution. He oversees business planning, customer retention, and revenue strategies—including acquisition integrations—ensuring sales initiatives align with company goals.
Founder
Nolen launched AXLE in 2016, building on technology he originally developed for the dental and medical industries. From the beginning, his focus was clear: eliminate disconnected systems and replace them with a centralized platform that enables true cross-functionality. By allowing each component of the business to operate in a synchronized, chain-reaction manner, AXLE helps operators move faster, make better decisions, and scale with confidence.
Recognizing a major gap in the market, Nolen saw that most technology solutions were not built to support multi-location businesses at scale. He set out to change that by creating a platform designed specifically for high-growth operators who require reliability, efficiency, and seamless integration across every touchpoint.
Today, AXLE supports more than 2,000 businesses across six continents, including leading brands such as [solidcore], SweatHouz, JETSET Pilates, and The Athletic Clubs. Under Nolen’s leadership, the company continues to deliver technology that drives operational clarity, measurable performance, and long-term growth.
Founder & CEO
Nt Etuk is the Founder and CEO of FitGrid, an AI-driven intelligence platform powering thousands of boutique fitness studios to drive revenue, retention, and community engagement. Through FitGrid, Nt has pioneered “True Market Intelligence,” enabling fitness and wellness operators to benchmark performance, uncover hidden revenue opportunities, and make smarter growth decisions at scale.
A recognized industry innovator, Nt co-founded Boutique Fitness Solutions, a private network of top studio operators from leading brands including SLT and Fhitting Room. He also authors The Intelligence Bridge – Franchise & Enterprise Edition, a monthly strategic briefing for franchisors and growth leaders focused on turning data into scalable advantage.
At the onset of COVID-19, Nt led FitGrid to launch the industry’s first mass-deployable live streaming solution within days, helping studios retain over half their memberships and fueling 5x company growth in a year. Today, FitGrid supports millions of monthly class reservations and continues to shape the future of connected fitness.
Nt is a Crain’s 40 Under 40 honoree, holds a BS from Cornell and an MBA from Columbia, and has been featured in Forbes, Wired, and The New York Times.
Executive Vice President, Head of People & Culture
Executive Vice President, Head of People & Culture
Pamela J. Brown is Executive Vice President, Head of People & Culture at Crunch Fitness, where she leads enterprise people strategy with a focus on talent, culture, and engagement. Since joining in 2023, she has helped guide the organization through a pivotal period of transformation, including its transition to Leonard Green Partners, while expanding benefits, strengthening hiring practices, and advancing leadership development and recognition programs.
Pam brings cross-industry experience from leadership roles at Gallagher Global Brokerage and as Global Chief Human Resources Officer at CIFG, where she led enterprise initiatives that elevated culture, talent strategy, and business performance. Her leadership approach centers on scaling culture through data, accountability, and engagement.
She is also an Adjunct Professor at NYU, teaching leadership and HR strategy, and serves as Marketing and Communications Chair for NYC SHRM and on the Advisory Board of DisruptHR NYC. Pam holds a Master’s in Human Resource Management with honors and is a recognized speaker across leading HR forums and podcasts.
Chief Development Officer
Patricia Perry is Chief Development Officer for Purpose Brands, LLC. She is a seasoned business development executive with deep expertise in franchising, brand expansion and multi unit growth strategy, bringing decades of experience leading high impact development initiatives across prominent global brands. She joined Purpose Brands in fall 2025. Formerly, Perry served as Head of Development for Gala Capital Partners, Senior Vice President of Franchise and License for Bagel Brands, Vice President of Development for Edible Brands, and has also held executive franchise development roles at Blink Fitness and Krispy Kreme. She began her career operating a successful farm to table southern cuisine restaurant in Atlanta before transitioning to corporate development roles at Church’s Chicken. Perry is a respected industry voice, having served on many boards and organizations, including the Women in Restaurant Leadership Advisory Board, Yum! Center for Global Franchise Excellence, ICFE, and more. She is widely recognized for her strategic perspective, operational grounding, and passion for building strong, sustainable franchise systems.
Co-Founder & CEO
Philipp Roesch-Schlanderer is Co-Founder and CEO of EGYM and Co-Founder and Co-Chairman of Playlist — the $7.5B wellness technology platform uniting EGYM, Mindbody, ClassPass, and Booker. The idea for EGYM was born at Columbia University in 2008, where Philipp found himself staring at the weights wondering how to train correctly. He returned to Germany and co-founded EGYM to give every gym-goer a personalized, technology-driven fitness experience. Today, EGYM serves 7.5 million monthly active users across 33,000+ locations in 45+ countries, with an $800M+ revenue plan for 2026. The March 2026 merger with Playlist created the world's largest full-stack fitness and wellness operating system. Philipp is a recipient of the Rainer Schaller Entrepreneurship Award and holds degrees from LMU Munich, Columbia Business School, and Aarhus University.
Senior Vice President Sports Medicine and Performance
Senior Vice President Sports Medicine and Performance
Reggie Scott enters his 17th season with the Los Angeles Rams and his second as Senior Vice President of Sports Medicine and Performance. He previously spent five seasons as Vice President after joining the organization in 2010 as Head Athletic Trainer, becoming the youngest head athletic trainer in the modern NFL era. Scott also held roles as Director and Senior Director of Sports Medicine and Performance.
In his current role, Scott oversees sports medicine, athletic training, nutrition, strength and conditioning, and performance science, leading the multidisciplinary team responsible for comprehensive player health, injury prevention, rehabilitation, and performance optimization.
Throughout his 24-year NFL career, Scott has been part of four Super Bowl appearances, winning two championships — Super Bowl XXXVII with the Tampa Bay Buccaneers (2002) and Super Bowl LVI with the Los Angeles Rams (2021). In February 2026, he received the Fain-Cain Memorial Award for Outstanding NFL Athletic Trainer of the Year from the NFL Physicians Society. He also served as President of the Professional Football Athletic Trainers Society from 2020–2023.
Scott holds degrees from West Virginia University and California University of Pennsylvania and is a NASM Performance Enhancement Specialist.
President and Chief Strategy Officer
President and Chief Strategy Officer
Robert Hammond is a visionary in transforming cities through infrastructure that prioritizes people, health, and connection. As the Co-Founder of New York City’s iconic High Line, he helped turn an abandoned railway into a $2.2 billion economic and cultural engine – now a global model for adaptive reuse that promotes connection and wellbeing. He also launched the High Line Network, inspiring over 100 similar projects across North America.
Today, as President and Chief Strategy Officer of Therme Group US, Hammond is applying his placemaking expertise to a new frontier: thermal bathing. His vision is to reintroduce urban bathhouses at scale as accessible community-centered urban spaces, where wellbeing is designed into daily life through infrastructure.
A TED Talk speaker and New York Times op-ed contributor, Hammond’s work asks a provocative question: What if the future of cities depends on reclaiming old school ideas of collective wellbeing? By reviving communal spaces rooted in traditions like Roman baths, he aims to spark a cultural shift – where wellbeing isn’t optimized in isolation but designed into the urban fabric for all.
Global Chief Commercial Officer
Robert has had a varied career spanning health and fitness, consultancy, and academia. The author of 2 books, Marketing Professional Services in Asia (Lexis Nexis, 2009) which was called one of the most indigenous books on Asian marketing by Professor Oliver Yau (Chair Professor of Marketing at City University HK) and Developing a Profitable Practice in Asia (Ark Group, 2010), Robert has also published over 50 articles in various newspapers and magazines on the topics of strategy, marketing, and leadership. He has spoken at numerous events as a keynote speaker or panelist around Asia.
He has a BSc in Sports Science and Management from Brunel University and an MBA from the University of Lincoln. He did his doctoral studies in strategy at a university in Hong Kong.
Head of Product Design
Key career milestones and contributions.
Eagle fitness systems and Cybex.
Founded Eagle fitness systems, later selling it to Cybex. He developed the groundbreaking, VR and VR two selector ice machines as well as a full range of plate, loaded and free weight machines.
Ground Zero design / FreeMotion Fitness
Founded FreeMotion Fitness which pioneered
cable based functional training, weights stack machines
Eleiko
Worked with Eleiko in developing their SVR platforms, dumbbells,Oppen bar and arious other products
Consultant for many other major manufacturers of strength equipment
The focus has always been on creating simple, durable, and intuitive strength equipment to help people live a long and healthy life.
Here are two quotes that I’ve taken from Steve Jobs that I think speak clearly to what I’ve always tried to achieve.
Simplicity is the ultimate sophistication
Customers don’t know what they want until we’ve shown it to them
CTO
Ryan is an energetic leader dedicated to leveraging modern engineering practices and technologies to deliver innovative products and features. As CTIO, Ryan will be responsible for building a best-in-class team, aligning IT strategy with business goals, leveraging technology and data to enhance marketing effectiveness, and delivering consumer insights to elevate the member and employee experience.
Prior to VASA, Ryan was Vice President of Engineering at Inspirato where he oversaw the development and operations of Inspirato digital properties, CRM, inventory, financial, and data platforms. At Inspirato, Ryan assembled an engineering team that became one of the highest performing teams in the company, drastically improving efficiency while taking on new challenges like machine learning and deploying AI driven solutions to the business. He has also held technology leadership roles at Slalom, Entercom, iHeart Media, Teradata, Rackspace, and T-mobile.
Executive Vice President, Global Sales & Domestic Franchise
Executive Vice President, Global Sales & Domestic Franchise
Ryan Utsman has worked in the fitness industry for 28 years, gaining experience in sales, marketing, fitness, and operations. As a seasoned EVP for UFC Gym, he is passionate about improving the lives of others and growing the organization into an international household name. His leadership philosophy encompasses passion, purpose, & people. Emphasis on being a catalyst for change and a driver of results, driven to improve processes and operations. An entrepreneur and innovator with broad leadership expertise within startup, rapid growth situations and turnaround challenges with underperforming locations. Ryan also has served on multiple boards and consulted for many industries. Outside of the office, Ryan enjoys spending time with his 3 kids, wife, and playing soccer!
Brand President
As Brand President of The Little Gym International since January 2025, I bring over a decade of experience in franchise operations and support, specializing in strategic communications, business strategy, and customer service. My work focuses on fostering franchise growth and profitability while aligning with the company’s goals.
Previously, I contributed to franchise support in various leadership roles, including Vice President of Operations and Franchise Support and Director of Consulting at The Little Gym International. I am passionate about empowering franchisees, delivering impactful strategies, and supporting operational excellence to drive long-term success.
CEO
Sarah Luna is the CEO of Pilates Addiction, a Sequel Brands company and national boutique Pilates franchise delivering a high-performance, results-driven experience. Each studio features the brand’s patented Aurum Reformer, exclusive to Pilates Addiction, and is led by certified Educators guiding clients through anatomy-informed, full-body training designed to build strength, control, and mobility. The signature method fuses intensity with precision, creating sessions that challenge, transform, and energize. With over 18 years in the fitness industry and more than a decade scaling high-growth boutique franchises, Luna brings deep operational expertise and a passion for elevating both people and brands. She began as a certified Pilates instructor, witnessing firsthand how intelligent movement transforms lives. That foundation evolved into leadership roles across top fitness brands, including Club Pilates, Pure Barre, and Xponential Fitness, where she helped drive national expansion and brand evolution. Now leading Pilates Addiction, Luna combines biomechanics, franchise development, and instructor education to build a system rooted in integrity and innovation, delivering transformative studio experiences that keep clients returning.
Franchisee
Sean Laskey didn’t just open a wellness studio — he answered a calling. After years as a high-end restaurant server and manager, he spent over a decade at sea managing the Shore Excursion Program onboard Carnival Cruise Ships, later partnering with his wife Brittany as luxury brand ambassadors on Carnival and Princess. He rose to Director of Business Coaching at Grant Cardone. That elite sales, operations, and hospitality foundation prepared him perfectly.
While exploring franchises from their couch, Sean and Brittany heard founder Jamie Weeks on a podcast about contrast therapy. The vision hit instantly. They went all-in, opening SWTHZ Palm Beach Gardens on May 5, 2025. In just one year it became the #1 revenue- and membership-generating studio in a 100+ location national network, with 440 members, 9% attrition, and 20% EBITDA margins.
Sean uses contrast therapy daily for dramatic gains in energy and mental clarity. Driven to make this gift of solitude and recovery accessible, he’s expanding with Delray Beach (August 2026) and brings the proven franchisee and Area Developer perspective to the Athletech Innovation Summit stage.
CEO
Sebastien Silvestri is the CEO of Chef Daniel Boulud’s hospitality group, The Dinex Group, an international leader in the restaurant, food and beverage industry. His focus is on defining the next era for Dinex’s collection of restaurants and brands, expanding the brand portfolio through strategic partnerships and business development while maintaining the excellence of existing operations. He joined Dinex as CEO in August 2019, with over 25 years’ experience in the hospitality industry.
As CEO of Dinex, Sebastien has considerably grown the company’s portfolio, which now includes 33 operations globally. Headquartered in NYC, Dinex restaurant brands now include: Daniel, Café Boulud, La Tête d’Or by Daniel, Maison Barnes, Le Pavillon, Le Gratin, Jōji, Blue Box Café by Daniel Boulud, Centurion NY, Maison Boulud, Boulud Sud, Brasserie Boulud, Terrace Boulud and Epicerie Boulud. The company also operates event spaces Le Jardin sur Madison and SUMMIT Events, and the catering business Cuisine Boulud. Dinex currently has operations in New York, London, Hong Kong, Palm Beach, Miami, Montreal, Toronto, Dubai, Saudi Arabia, Singapore, and the Bahamas, and continues to expand globally. The Group has consistently earned the highest industry accolades, including Michelin Stars at Restaurant Daniel, Café Boulud, Le Pavillon, and Jōji.
Chief Strategy & Marketing Officer
Chief Strategy & Marketing Officer
Shawn Torkelson is the Global CMO & Chief Strategy Officer at Coherent Solutions, a global digital engineering and consulting firm serving established brands and ambitious scale-ups through a team of ~2,000 professionals across 10 countries. Coherent's signature Digital Value Creation framework helps clients anchor strategic digital initiatives to enterprise value and growth outcomes, and the firm's unique Continuous Delivery Loop enables clients to accelerate their path to AI-native engineering.
In this role, Shawn is responsible for architecting the firm's approach to vertical markets, including the Fitness & Wellness industry, to ensure Coherent's technical capabilities are purpose-built to address the industry's most pressing challenges.
Shawn has more than 20 years of experience shaping client strategy and brand experience in B2B tech and services. He holds a Bachelor's degree in Marketing from Concordia University in Minnesota and a Master's degree in International Business & Marketing from Harvard University in Massachusetts.
President
Steffie Bryant is a highly accomplished fitness industry professional with over a decade of experience across multiple leadership roles. Her career began as a Membership Consultant, and she has since held key management positions at prestigious fitness organizations including Goodlife Health Clubs and Go Health Clubs in Australia. Now serving as President of Keepme, Steffie combines strategic vision with deep operational expertise to drive innovation and growth across the sector. She is also recognized as one of the foremost speakers on AI for fitness operations in the fitness industry, known for helping operators understand how AI and emerging technologies can transform performance, member experience, and commercial outcomes. Originally from Australia, Steffie relocated to the UK eight years ago and has since become a well-recognized figure in the fitness industry, both in the UK and internationally.
Global Brand President
Global Brand President
Stephanie Schon serves as Global Brand President, The Bar Method and Waxing the City, for Purpose Brands, LLC. Stephanie joined Purpose Brands in 2020, bringing a deep passion for customer experience, wellness and franchising excellence to her roles. A strong believer in turning vision into action, she focuses on aligning teams, building capabilities and fostering successful franchise partnerships. With prior leadership experience at Buffalo Wild Wings and Erbert & Gerbert’s Sandwich & Soups, Schon brings a well-rounded mindset to franchising and fitness. Outside of work, Schon is an avid endurance athlete, an MBA graduate from the University of Denver and a former English teacher in Japan, after studying Japanese for many years.
Director of Wellness Programming
Susie Arnett is a multi-disciplinary and seasoned executive specializing in innovation and strategy in a variety of sectors including luxury hospitality and wellness. She is passionate about building partnerships that amplify brand awareness and drive revenue and has worked with properties in the US, Europe, the Middle East and Asia. She is currently the Director of Wellness Programming at Six Senses. Prior to that she has worked for the iconic wellness brand Canyon Ranch, the Kripalu Center for Yoga & Health and the media company Gaia.com.
Chief Customer Officer
Tara Levitt is Co-Founder & Chief Customer Officer at AltaDX, where she leads customer strategy and enterprise partnerships for fitness, wellness, and beauty brands navigating digital transformation.
Raised in the fitness industry, Tara has spent the majority of her career in member management software and operations, working across nearly every business function — including operations, product management, implementation, sales, and customer success. This cross-functional experience enables her to bring both strategic vision and practical execution to complex initiatives.
She has partnered with many of the industry’s largest global brands, helping them align technology, operations, and customer experience to drive measurable growth and long-term member value.
Following the successful exit of Motionsoft to Daxko in 2020 — where she served on the senior leadership team — Tara led technical project and product management initiatives for Zenoti, a leading software provider in the med-spa and boutique wellness segment, and Club Sports Group, the largest franchisee of F45 studios.
A recognized customer success advocate, Tara is a frequent speaker on technology and the member journey and serves as Co-Host of The Fitness Technology Summit.
Executive Vice President, Operations
Tim Dux is Executive Vice President of Maritime Operations for [OneSpaWorld](https://onespaworld.com/), the global leader in health and wellness services aboard cruise ships and destination resorts worldwide. With more than 20 years at the company, Tim oversees large-scale maritime wellness operations across more than 208 ships globally, leading operational strategy, guest experience delivery, workforce performance, and onboard wellness innovation. He has played a key role in the company’s growth into the market-leading wellness operator within the cruise industry, overseeing a global onboard workforce of more than 4,500 professionals and serving millions of cruise guests annually while advancing next-generation wellness technologies and operational innovation across the company’s maritime platform.
CEO
Travis LaBazzo is the co-founder of Amped Fitness, one of the fastest-growing fitness brands in the U.S., known for redefining the high-value gym model through immersive, experience-led design. Over the past 20+ years, he has built and scaled multiple high-performing locations, with a focus on volume, retention, and operational efficiency.
Travis is focused on building brands that stand out in saturated markets using design, energy, and execution to drive growth beyond traditional fitness models.
CTO
Travis Shannon is the Chief Technology Officer at Hapana, the leading end-to-end SaaS platform for gyms, health clubs, and fitness studios. With over 20 years of experience in fitness, hospitality, and technology, he leads Hapana’s global product development and innovation teams.
Before joining Hapana, Travis held senior executive roles where he directed large-scale technology transformations, launched consumer-facing apps, and pioneered IoT and AI-driven solutions to improve customer engagement and operational efficiency. He has been recognized with the CIO 100 Award for innovation and as a multi-year participant in the Club Solutions Leadership Summit.
Travis holds an MBA from Babson College and a BS in Computer Science and Biochemistry from Hobart and William Smith Colleges.
Utku Toprakseven is Chief Development Officer at 4GLOBAL, where he leads global product, data and technology strategy, including the development of the InsightOS platform. With over a decade of experience working with governments, sports bodies and operators across the UK, Europe, the Middle East and North America, Utku specializes in turning complex data into actionable insights that drive investment decisions, improve participation and maximize social and economic impact.
He has played a key role in delivering sector-wide data initiatives and major programs across the UK and internationally, supporting evidence-led decision making for national governing bodies, operators and policymakers. His work is focused on advancing the use of data and AI to support a more impactful sport and physical activity sector.
Fitness Sector Executive
Vadim Bartlov is the Sector Executive for Fitness & Wellness at Coherent Solutions, a global digital engineering and consulting firm serving established brands and ambitious scale-ups through a team of ~2,000 professionals across 10 countries. Coherent's signature Digital Value Creation framework helps clients anchor strategic digital initiatives to enterprise value and growth outcomes, and the firm's unique Continuous Delivery Loop enables clients to accelerate their path to AI-native engineering.
In this role, Vadim leads AKTIV by Coherent, a specialized practice of hundreds of engineers working exclusively with the fitness industry. AKTIV partners with leading fitness & wellness brands to design and build connected experiences, scalable platforms, and differentiated digital products that drive engagement, retention, and new revenue.
Vadim has over two decades of experience leading engineering teams across industries, including Health & Fitness, Medical Devices, IoT, Energy, and Consumer Electronics. He holds a Bachelor's degree in Computer Science and an MBA from the University of Minnesota.
CEO
Warren Heffelfinger is the CEO of ISSA, the global leader in fitness and wellness education. Formerly CEO of Ingenio for 10+ years, he specializes in scaling PE-backed wellness platforms through digital innovation. Warren is currently focused on professionalizing the fitness workforce to help ISSA reach its goal of bringing healthier living to 100 million people by 2030.
Founder & CEO
Will Bartholomew is the founder and CEO of D1 Training, a leading athletic-based training brand he launched in 2001 after a career-ending knee injury ended his NFL aspirations with the Denver Broncos. A former fullback and captain at the University of Tennessee Volunteers, Bartholomew was part of Tennessee’s 1998 national championship team and built D1 around the training principles and team culture he experienced at the Division I level.
What began as training athletes on a field in Nashville has grown into one of the nation’s fastest-growing performance training franchises, with D1 serving youth athletes, adults and elite competitors through its signature 5-Star Training system. Under Bartholomew’s leadership, D1 has expanded nationally with more than 180 locations while staying rooted in its mission of developing the whole athlete through discipline, confidence and community.
Known for blending an athlete’s mindset with entrepreneurial vision, Bartholomew is a passionate advocate for coaching, leadership and long-term athletic development. Through D1, he has helped shape a brand centered on performance, purpose and helping athletes reach their goals.
Co-founder & CEO
Zakaria Mansour is the co-founder and CEO of bsport, the leading management software for boutique fitness and wellness studios worldwide.
Born in Paris and shaped by international experience, Zakaria has always been drawn to fragmented, fast-moving markets where better tools can unlock new opportunities. Driven by this vision and a strong entrepreneurial instinct, he co-founded bsport in 2018 to help fitness studios simplify operations and grow sustainably.
He leads with a strong customer focus and thinks ahead, anticipating what studios need as the market evolves. During COVID, this approach led bsport to become the first platform to enable seamless online class integration, helping studios adapt quickly and continue operating.
Today, Zakaria continues to build bsport around the same belief that started it, that great software should reduce complexity, not add to it.
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